Google Says No Need to Change Order of Heading Tags

The question came up in today’s Google webmaster workplace hours with John Mueller regarding whether or not there are any ranking problems with pages that utilize h tags in such some way that the tag won't precede other tags.

Here is what John said:

"It doesn’t really matter.  We use the headings to understand the context of the content on the page a little bit better and for that, we don’t need like a strict order of the heading tags.

Sometimes you have multiple h1, sometimes you have, I don’t know, the order is slightly different because of your template or something on your page and that’s perfectly fine."

So if you've got misordered  H tags on a page, there's no real reason to form any changes, as long as you make sure the most vital header is residing among the H1 tags on the page.

Things You Must Know About Mobile First Indexing in Google

The mobile era has already started. Here's what you need to know about mobile first indexing.

• Google will still have one index
• A lot of sites won't be affected
• Those affected will want to heed Google's best practices
• Search Console is being used for notifications
• Crawl rates from the Smartphone Googlebot will increase
• Mobile-first indexing doesn't affect ranking
• Desktop content will continue to be indexed
• Mobile-first indexing extends to the SERPs and Google cache

Read here in detail Mobile First Indexing

Optimizing For Mobile in 2017: Expert SEO Tips

Mobile search has become a part of today’s reality, but there are still some blind spots that can make optimizing for mobile a bit stressful. To relieve this pressure, we invited the marketing masterminds Eric Enge, Cindy Krum, Roy Hinkis, and Bryson Meunier to discuss mobile SEO. Read on to learn:

• What you should be doing right now to make your site rank higher on mobile SERPs
• Whether to take advantage of AMP and what it does to your site speed.
• How you should change your keyword strategy to accommodate voice search
• Whether a responsive website design is better than an adaptive one.

Plus, our guest experts shared their thoughts on the future of mobile and reveal what the featured snippet of tomorrow looks like.
Although Google has already begun experimenting with mobile-first indexing, according to Gary Illyes’s speech at SMX West, this update doesn’t have a specific launch date yet. But still, the mobile search traffic share is growing. So, what should people be doing right now to attract as much mobile traffic as possible? What should their short-term SEO concerns be? Find out below.

Run the Mobile Usability report

Bryson Meunier: "One of the easiest things to do is to focus on the mobile usability issues in Google Search Console. When we focused on those at Vivid Seats, we actually increased our mobile search traffic by 82 percent and all we did was look at the issues in GSC and fix them — so things like making sure that the font sizes are legible and making sure that you configure the viewport. And Google has outlined all of these things that you really need to focus on. It sounds very basic, but it can have a really big impact."

Read full post here at Optimizing For Mobile in 2017: Expert SEO Tips