Wednesday, November 9, 2011

Google loses ground to Bing and Ask in November 2011

The latest UK search engine market share stats for November 2011 have been published by Experian Hitwise.

For the four weeks ending 5th November 2011, Hitwise revealed that Google.com and Google.co.uk achieved a combined total of 90.57 per cent of search volume. This is down slightly on its October 2011 search engine market share, continuing the dip from September. However, since March the search giant has been used for over 90 per cent of UK searches. During this time Google has made an effort to improve the quality of search results for users with the Panda algorithm change, and more recently, a freshness algorithm update.

Microsoft's Bing search engine received 3.85 per cent of search volume, a 0.15 per cent improvement on last month, staying almost consistent since August. Ask has also improved to 1.76 per cent of search volume, showing a slow but steady improvement over the last six months. However, things are looking as grim as ever for Yahoo; the search engine has suffered yet another small drop in search engine market share, taking it to its lowest point since its downward trajectory started in March 2011.

Searches this week

For the week that ended November 5th, Hitwise listed the fastest moving search and social networking terms as 'm5 crash', and 'mariah yeater', who alleges teen heartthrob Justin Bieber fathered her baby. Other trending search terms were Google Easter eggs tilt, askew and do a barrel roll, after the latter was discovered on Thursday.

UK Search EngineNovember 2011 share (%)October 2011 share (%)Change
Google90.5790.78-0.21
Bing3.853.70+0.15
Yahoo2.412.50-0.09
Ask1.761.59+0.17
Others1.411.43-0.02

Source: http://theeword.co.uk/seo-manchester/google_down_in_uk_search_engine_market_share_stats.html
























                   

Tuesday, November 1, 2011

Twenga is planning EC complaint against Google

French e-commerce website Twenga plans to lodge a complaint against Google with the European Commission for abuse of dominant position, La Tribune reports. Twenga lost 36 percent of its audience between September 2010, when Google brought its Panda algorithm to France, and July 2011, according to ComScore figures. It was also severely affected by the introduction of the Google Shopping price comparison service. Twenga told La Tribune that it was forced to cut 43 jobs out of 130 in France and the UK this summer, then to shut down its office in China. In February 2010, the EC launched an investigation into similar competition concerns at Google following complaints from UK price comparison site Foundem, French legal search engine ejustice.fr and Microsoft's Ciao!

Source: http://www.telecompaper.com/news/twenga-plans-ec-complaint-against-google