Why Content is Still King in Internet Marketing: Seo Services India

It was a year ago that I attended my first search engine strategies conference. It was also at this conference that I became a speaker. 

Search Engine Strategies and PubCon are undoubtedly the two largest SEO/SEM conferences out there today so of course there’s huge attendance and lots of big industry names attending. 

There’s also a guy there who you may have heard of. His name is Barry Schwartz and he’s from Search Engine Round Table. I bring his name up because he’s found one of the best ways to not only build an ever expanding content base up, but also a way to build quality relevant links. And it’s so simple one begins to wonder why others don’t do it. 

Before I get into what he’s doing let me give you a little history. He started covering SES a few shows ago and would post summaries of the various seminars he attended at the SearchEngineWatch forum. 

His posts were some of the most read posts during the conference. He soon also began posting longer summaries at his own site. Also very well read by those of us who couldn’t attend the show. 

Now he’s become “the” reporter for the SES shows wherever they are. He even went into this one with a plan to cover as many of the sessions as possible, between himself and others known in the SEM industry. Some of the posts end up at the SEW forums but he also posts many on his own site. 

Step one – there’s that ongoing content development. 

You see, what the folks at SEO roundtable are doing is creating very long, but very detailed summaries of every seminar they attend. They then post these to their website daily or more often. Each post occupies it’s own static page, and most pages are well linked within the site. 

Step two – relevant quality links and lots of them 

Now here’s the great part. It is because of this coverage that people have come to realize that this site is the site to go to for SES coverage. Between this site and the SEW forums you can pretty much get your fill of SES in a very compact version. (Trust me for some of the sessions, a light summary is much better than sitting through 90 minutes of dry explanations of how ranking algorithms work :) ). 

And because people rely on these summaries of the show that they begin to refer others to them. Either through word of mouth or, more importantly, links. 

This is where the relevant quality links kick in. What is a link to an SEM site from another SEM site worth? What would you pay to have your competitors link to you with lots of one way links, many from high authority sites? Because of this article, they even have a link from here. 

Plus they get links from Searchenginewatch, in both the forums and the blog entries, not to mention other high profile industry sites. What’s link from Matt Cutt’s blog with a photo worth to this site? 

You see, this site is building its online reputation the way everyone needs to – by posting relevant timely information that others want to see. Then the others link to that content in a natural way. 

Let me put it to you another way – of the over 3,000 links this site has, how many do you suppose are from content? More specifically, how many are due to the site’s summaries of the various SES shows they’ve attended? Links may not be directly to the topics in question. In fact many are not. 

In fact, if you scan through the top 100 links or so listed in Google you see a virtual who’s who of the SEO industry. Let me point out a few of the more notable links: Links from Yahoo Search Blog, as well as the MSDN MSN search blog. Of course there’s many from Searchenginewatch, but also from other industry sites like searchviews.com, seomoz.com and searchenginejournal.com just to name a few. 

So what has the site accomplished by attending all the SES shows since late 2003? Well, they’ve built lots of good content which helps relay their authority status to engines like Google. 

Further, they’ve gotten lots of quality inbound links from high profile related sites that are also considered authorities. Plus they’ve also built a reputation for being the place to go to find out about SES which means increased traffic to the site. Not to mention that they’ve now probably got a well known brand. 

In other words, if someone doesn’t already know how to find the site, but they know the name of it, a the person will search on an engine like Google looking for the domain name. Even if it’s ranked #7 or 8 for the    search term the site will get the click because the searcher is looking for that brand. 

Source: http://www.media13.com/19295/Why_Content_is_Still_King_-_Effective_SEO_Tactics.html      

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Writing for People and for Search Engines: Seo Services India

So you've decided to get a website that's optimized for search engines. You're no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? But wait. Be prepared for twists and turns ahead.
 
Before you start correcting the website content created for you by The Marketing Shop, or any webmaster experienced in SEO, make sure you have a firm grasp of search engine optimization. If you have a question about something that looks peculiar, ask your designer before you spend too much time fretting. Chances are--if it's on your website--it's there for a purpose.

Writing a website is a delicate balance between pleasing people and computers. Strike the right balance and you'll find your website at the top of the search engines, converting your website traffic into loyal clients. Miss the mark and your site will be in no man's land without a word to say.

Here's a few things to know about search engine optimization before reading your website content for the first time:

Keywords are Paramount. If your website does not have the keyword content that people are using for search, it will not show up in search results, period. This is not quantum physics. Computers are machines. They can only pick up text. It's crucial that we analyze what people are typing into the search engines and build your website content accordingly.

Keyword Research is Necessary. The Marketing Shop performs extensive keyword research for all our web marketing clients. We want to know exactly what people are typing in what into the search engines to find products and services like yours. Based upon our expertise in search engine optimization, we determine the best keywords and phrases to optimize on your site. We have many different calculations that we use to determine which keywords to optimize for and rest assured we've done our homework on the best keywords for the current development phase of your website.

Headings Must Be Search Engine Optimized. The headings of your website impact your website search engine optimization. It is important that they read in a precise way in order for you to "score points" with the search engines and rank higher in search results. There are at least three levels of headings (h1, h2 and h3). If you're keywords aren't here, your page won't be optimized.

We try to maintain a balance by writing headings that are search engine optimized, and compelling for the reader. A headline sets up the structure of the page and entices people to read further. We try to do both wherever possible.

Your Page Layout Must Be Search Engine Optimized. Everything about your website must be optimized for search or you may loose valuable opportunities to gain new customers. Our websites have generally the same layout because our research has shown the layout to be most effective for SEO. While there are probably many better ways to layout your website, we prefer the way that the search engines prefer in effort to attract website traffic.

Your Navigation Will Make or Break Your Search Rankings. The navigation on your website is integral to your website for a variety of reasons. First, it contains links that help the search engine spiders get to where they need to go on your site. Second, it contains keywords that help your website get indexed for search queries.

We strive to create intuitive and easy to use navigation systems that are search engine optimized. Much thought goes into the creation of your navigation. Though it may see strange, your navigation is built for search engines and people. Whenever possible, we will add keywords and key phrases to each and every link of your navigation. Here's some bizarre things you may encounter on your SEO navigation:

Repetition Keywords: It's important to put keywords everywhere, including the navigation system. Not only do the keywords score points for being there, but the link itself scores double points for linking to the page it's linking to.

Re-Phrasing of Terminology: Sometimes we will need to breakdown the way you phrase something in order to make it match with what people are searching for in the search engines. If our research shows that people are not searching for a given term, we will change it to suit the search queries of the customers you want to win.
Localization is A Sticky Situation. Many of The Marketing Shop website clients are those seeking web marketing in a local vicinity. We do our best to bring you customers only from the area you request. However, there are times when our keyword research concludes that people are just not searching for your local area and we have to optimize more broadly. If this is the case, rest assured that targeting the broader area will still render results in your local area due to our expertise in local web marketing.

Each Page is Only Optimized for One or Two Phrases. The most successful web pages for search engines are optimized for only one or two keyword phrases. That means the title is about one thing and the page contains the same keywords sprinkled throughout with plenty of links reflecting the same keywords too.

Images are Invisible to Search Engines. If you were expecting a website to be a lead-generator that has more visual appeal and aesthetic stimulation, please reconsider. Images are invisible to search engines. Studies also show that people want information when they come on the web as opposed to a colorful "website brochure."

Content is King. Content is king for a variety of reasons including for search engine optimization, for website conversion enhancement and for inclusion into Google.

Search Engines: Search engines can read only text. It makes sense to keep fresh, relevant content on your site for search engine crawlers.

Website Conversion Enhancement: People are on the web to get information, not to read brochures. The more information you provide for them, the "stickier" your website becomes and the more people will bookmark your site and rely on it for pertinent information. (See article on web content.)

Also, people who get free and valuable information from your website are more likely to rely and depend upon you when they're ready to purchase goods and services. It's a "give before you get" mentality that really works. Offer information and your website visitors will reward you with loyalty.

Another way good web content affects your website's conversion capabilities is by showing your clients how you operate. Your web content is very telling as to the goods and services you provide. If you skimp on your content and your competitor does not, your competitor will win the business. Your prospects may wonder why you're not offering adequate information. Do you not know what you're doing? Do you have something to hide? Will you skimp later? It's best to just ante up the info immediately.

Google has strict requirements for it's top search result contenders, including inclusion in the DMOZ. The DMOZ is a human edited directory that requires unique and informative content as a barrier to entry. We're in the Information Age, time to step it up and provide useful information. 

The World is Changing and Your Customer is Well Informed. Why bother creating websites that are valuable to our website visitors? Because your customer is different today than ever before. Information is readily available to everyone. The person who gives out information most efficiently is the one people will rely on to do business with in the future. Customers are well informed, savvy and able to get information at the click of a mouse. We need to step out of the box and cater to the new consumer.

SEO Sites Can be Tacky. There are websites out there that try to capitalize on knowledge of search engine optimization by adding keywords flagrantly and abusing the system. The Marketing Shop will never do that as we rely only on ethical search engine optimization techniques. We care more about people than we do about search engine rankings. The only time we'll put machines over people is when it's very important to the overall SEO success of your website. Other times, we try to appeal human visitors most of all.

Conclusion
Before you get started, make sure you understand what it takes to get to the top of the search engines. Good foundational knowledge in SEO will help your site be more successful, and save your web designer and SEO professional a ton of headaches in trying to get you to understand what's what. Please understand that The Marketing Shop will do nothing to your website without having a good reason for doing so. Please ask questions before you get frustrated. 

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Getting Top Positions About More Hits? Thanks to Google Alert!

How many of you think this way? Let me repeat my question, is getting top positions about more hits to your website? I guess all will answer in YES, but the truth is a bitter reality, thanks to “Google alert”.

Getting King’s place doesn’t mean more Money!
In the same manner getting top positions doesn’t mean more hits to your website, when a website comes at top place in search engine, what it shows? It has three things to show, page title, description and website address. Site title and description help searchers to motivate (to visit) or reluctant (to leave).

Hard to justify with different Industries every time
It takes years to understand one business properly, how can one expect from SEOs should understand all industries? YES, SEOs understand their JOB very well, most SEOs understand the common sense of business.

To Understand clients’ industry/business and its term is just like giving them the best outcomes, it will not only help to communicate with Clients but this way SEOs can help them in correct direction.

Why to Thanks Google Alert!
Google Alert is a very effective utility of Google, it tells us about which websites are hits with search keyword phrase/s, it really helped me knowing the fact that not all top ranked website/s are hits, it’s about the best description tag that turns searchers to click on that website/s, it doesn’t matter where website/s ranked, you can experience it by yourself, www.google.com/alert is a free service, create your alerts and whenever you get alerts, try to search with those mentioned keyword phrases and see the position of the hit website/s.

How important is Description Tag?
Description tag can turn searchers to be visitors, so you can guess how important description tag is! Bringing websites to top positions require a lot of things including healthy content, good link popularity, easy navigation, logical site structure, clean html and relevant title/description tags.
SEO efforts are not just to bring websites to top, bringing website to Top is just one of the elements of SEO efforts. A SEO involvement is the 2nd heaviest involvement than website owner.

Understanding Clients Business…
1. Understand clients target audience and market
2. Select the best keyword phrases according to product/services, keeping target audience in mind
3. Focus on the most relevant keyword phrases
4. Recheck all keywords by “Reverse Engineering Process” , either the selected keyword phrases give the exact traffic your clients require or not
5. Write “Title”, title belongs to keywords, try to include relevant keyword phrase within the limit of 60 to 70 Characters
6. Write “Description Tag” , description tag is very important bringing traffic and converting visitors into customers, it belongs to products and services, write is according to products and services, it has to be central idea of the page and site

Motivate SE Searchers!
Searchers are never the less important than Visitors, it’s easy to motivate visitors than searchers, a visitor visit a page but a searcher view collectively not more than four lines of title, description and website address.

Do you know?
Who your searchers are…
What they must be looking for…
What description your website is showing off after search…
On Which page your searchers are directed…

If you still miss some answers of above mentioned questions, you should be able to find out all, after knowing all answers, you can easily motivate your searchers to hit your website.

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How to Get Non-Stop Free Traffic to Your Website: Seo Services India

Getting traffic remains a major headache and hurdle for many web sites. Yet the simple truth is that without traffic a website cannot be successful. Lack of traffic really need not be a problem because there are various free, proven ways of generating traffic that will cost you nothing but get you lots of traffic without you having to spend anything.

Search engines are a major source of traffic and yet effective search engine optimization does not need to cost you a penny. The key here is the content in your site. Well-written killer content will go a long way in getting you the desired attention from search engines. Focus on ensuring that your keywords are generously littered all over your copy. In your title, meta tags, headers, as well as the top and bottom portion of your website. Then ensure that you are constantly adding fresh content to your site. This will definitely get you the desired attention and resultant traffic from leading search engines.

Then you can then guarantee repeat traffic by publishing an online or email newsletter. Write interesting articles or supply valuable tips to your list and they will keep on coming back to your site and also talking to others about it.

Discussion forums are still highly effective traffic generation tools. Carefully select the ones that match your website target market most closely and then visit them regularly to share your expertise and knowledge. Include your resource box with your website link right below your post. You will be surprised at the volume of traffic that this simple action can generate for your site.

Writing and posting articles to other websites, your blog, article directories and announcement groups, is a very effective way of creating permanent regular traffic to your website. Things will get very interesting for you when the viral effect takes over and your articles get re-posted in hundreds and then thousands of other sites all over the web. And with your link still intact in the resource box.

Using these methods you can generate a sizeable volume of traffic to your website and ultimately succeed in a major way in your online enterprise.

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Adding City Names At The End Of Your Keywords Can Bring More Profits: SEO SERVICES INDIA

In recent times, I have been closely studying keywords that have famous city names at the end of them and what I have discovered is nothing short of amazing. My research started off with pay-per-click ads. With Google Adsense the same keyword with only a city inserted at the end can attract substantially higher paying adsense ads to your site. That really surprised me and I went further and researched the kind of traffic the same keywords get for different well know American cities. Again I was in for a shock. Some cities have very high traffic for a certain keyword when you compare them to others for the same keyword.

What all this means is that you can target certain high traffic niches by simply adding the names of cities to the end of your keywords( Seo Services). On your site you can go further and do a little research about a certain keyword subject in the city or cities that you are targeting and have a page for that city. The effect is that your site will end up being ranked very high in certain cities. This should automatically drive more traffic to your site. In fact you will be able to reach traffic that you would not have otherwise been able to reach.

The really amazing and attractive thing about this strategy is the fact that you only need to make very minor adjustments in your existing content, maybe even only create city pages with exactly the same content adjusted. Whats more, with some subjects you only need to plant the name of the city in the article a few times and you will have started targeting popular searches that include the names of popular cities.

It really is amazing that such a simple thing as inserting the name of famous American cities can make such a huge difference in the traffic and earnings of a website or blog.

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10 Facts For Promoting Your Website With Article Writing: Seo Services India

Most all ezine publishers need fresh content. Article writing is something that gets tedious to the publisher who sends out an ezine every week. Fresh, unique ideas are always attractive, and ezine authors don't mind publishing others work, (along with a complete research box, (THIS IS YOUR AD) as well.

If you can learn and excel with this kind of content writing, you can win in two areas. Promoting your own site, or writing content for others site owners and earning dollars as a ghostwriter.

I have been writing and promoting on the web for over 3 years. Here are the tips I find most important to a beginning --article for promoting-- writer.

Articles should be short enough to read in less than 5 minutes.
Ideally they should be between 300 and 600 words (an average page in a printed novel is about 300 words).

Top 10, or 7, (the number isn't that important) Tips on (your subject) are great attention grabbers for articles to promote your website.
Write in short paragraphs, forget what you learned about in English class, if a paragraph is long, find a good point where you can cut it and put an extra line break.

Browsing for content, readers are more likely to stick with reading something the eye can easily skim from top to end.

If your article is long, break it into 2 or 3 parts. For a real web traffic puller, and list building technique, request them to sign up for an autoresponder version to receive 2nd or 3rd part. (be sure to give them opt-out options when you do it this way)

Here is a mistake I see many online authors' making. Don't use huge big vocabulary. You are not writing a thesis, or essay for school. Write so that someone with a 8th grade education could easily read it. Don't try to impress with large vocabulary words, you will lose readers, who feel your writing is condesending to them. (See, how many do you think I may have lost using condesending?)

Try to write with passion. Put feeling into your words. Pull in as many of the five senses, experience stories, as you can.

Articles should educate, entertain or inform. Imagine how popular your article will be if it does all three.

Make sure your article is well formatted. You can post it at a site like ezinearticles.com and use their ("get this article page" to get your article in different formats, both text and html.) These sites also allow you to input your own personalized summary, and keywords, which allows webmasters to find them and use them as well.

Set a goal to publish a certain number of articles per week to a certain number of database sites.

It is easy to find sites to submit your articles too. Just go to google, type in articles, then, scroll to the bottom of the page. You will find a button which says, search within results.

With this search button type in "free articles" or "free content" or "free to republish" and you will find several submission sites. You can also type "article submission directories"

I have set a goal to do five things each day toward promotion. Each persons goals will be different, but remember, to be effective you must write new content and promote on a consistent basis.

However, if you have a good article, it will also duplicate itself quickly and spread across the web like a forest fire out of control!

You can optimize your article to get the exact keyword density for search engines, but that could fill another whole article. For your main keyword, try to use it about 7-10 times throughout the whole page. This article's goal is to find article writer-promoter, webmasters to list their articles at my new article database.

Google Page Rank: What Do You Know About It

PageRank (PR) is Googles way of measuring the quality and relative “importance” of your website to searchers. Its purpose is to give web surfers an idea of the importance of a website.

PageRank is measured on a scale of 0 to 10. Your PageRank depends on the amount of web pages that link to yours, and the PRs of each of those pages.

It can take up to three months for a new website to be assigned a PageRank – depending on when Google decides to do the Google Update, where all websites PRs are reviewed.

A thousand links from pages with low PageRanks can eventually achieve as high a PR as that from a few web pages with high PRs. Some website owners research the value of a potential link partners PR before deciding whether or not to link with them.

Its true that a web page with a high PageRank can pass on a high PR to you, but this can be offset if the page has too many links on it, because the PR is distributed proportionally to all the web pages it links to.

A page with a low PR may be worth linking to.

The website may be very new and you will have to wait for the Google Update before the value of linking with that website can be determined.

Never link with a website merely because they have a high PR – consider the content of the website and its relevance to your target market as well.

Misconceptions Addressed:


A High PageRank does not mean you will rank at the top of Google results pages; it merely means that your website is well established on the Internet and if it is listed in the Google Directory, www.directory.google.com, it will be listed above similar websites with a lower PageRank.

It is debateable, but the only true benefits of a high PageRank is that visitors that come across your site and see on the Google Toolbar that you have a high rank may perceive you as a more professional business and that you are more likely to receive more hits from the google directory.

How to Maximize Your Backlinks

One of the most important aspects of SEO which extends itself to both on-page and off-page optimization is backlinking. Backlinks can make or break you site, it is important to keep this in mind as you develop and promote your site.

Internal linking
When linking between pages in your site, it is important to use text within the link that has a descriptive phrase to the page it is point. This phrase should be targeted by content on the page you are point to.

Try to use text links apposed to image links where possible. If you must use images or flash, it is important to have alternate navigation in text format.

External linking
Very important is the relevancy of the content that is linking to your site. If you are running a health and wellness site, it will not be as beneficial to have a link on a casino site. Find linking partner that have same content areas and similar demographic interests as your site.

Target your keywords in your links! Using keywords and phrases in external links will help push you in the search engines results.

Be careful of sites that are loaded with links. You have to remember that you are sharing the PR with all the other links on the site. It is best to get a site with limited links as the PR will transfer better as well as users actually seeing your links.

Conclusion
Linking strategies need to be thought out, it is best to gain linking partners that will last and have relevant content. The way your site is referenced over the web can make or break you positioning in the search engines.