Seo Services India: Page Impression Fraud

Impression fraud is a special case of click fraud. The prototypical impression fraudster is the competitor who resorts to unfair means to gain an advantage. His primary motivation is to reduce the ranking of his competitor, and then save himself money by inserting his own ad at a lower rate. Another possible motivation may be a hit-and-run operation(random act of violence). Given the potentially devastating consequences it could have on a person's web site return on marketing investment, it could even be a disgruntled employee.

To illustrate the mechanics and motivation of Let's call this individual Grinch. Assume that Cindy Lou(our protagonist) has an advertisement for Christmas trees running on google ad words. Cindy Lou's Pay Per Clickadvertisement has been doing rather well, getting a lot of click throughs. She doesn't have to bid a whole bunch to rank high on the sponsored links because the position is a function of bid price and Click Through Ratio. She is getting decent traffic through her PPC campaign. The traffic is very focused, a large number of visitors end up converting. The trees are moving off the lot and things are shaping up rather fine. Grinch too has an advertisement running. Unfortunately (for Grinch), his advertisement is not getting a lot of clicks. In fact, his CTR is so dismal that he has to pay ever increasing sums just to keep it displayed. His ROI is not that great given his higher cost base for the PPC bid. He does not like the fact that Cindy's campaign is doing rather well. Not one bit! So he does something devious.

Grinch toggles off his own PPC ads and then does a lot of searches for keywords appropriate to Christmas trees. He searches on google, and asks his friends to search too. Only he never clicks on Cindy Lou's ad. He runs his campaign for a few days, and Cindy sees her CTR go down and she is at the bottom of the heap. It's now down to a level where Grinch sees a level playing field and steps in toggling his PPC ad back on. Grinch is suddenly back in business, while Cindy has to keep up somehow. Remember, it's almost November and she has to sell off her trees rather soon. Anecdotal evidence suggests that the loss from this activity may well run into thousands of dollars for larger advertisers(maybe when Cindy Lou Trees Inc. goes nationwide).

For impression fraud to be effective it has to happen at relatively high volumes(usually accompanied by a “traffic spike”). The result will be lots and lots of impressions and a very low CTR. Also if its done for competitive reason, Grinch may identify himself (if you are really keeping tabs on things) because he has to switch his ads on and off. Reporting it to Google immediately will help but will not get you any compensation. Google will still charge you more money for ad placement in a certain position.

The impression fraud attack is extremely insidious, because even though the consequences can severely affect the return on investment ( ROI), Google's policies don't allow refunds to take place. The take home point is that you have to keep tabs on the traffic, including traffic that is not getting to your site. If you are using a web metrics product, ask your vendor if they have the ability to upload your Ad words data into your web metrics account. You have to reconcile the data from what your historical CTR has been to your current CTR, and your costs. It will help to level the playing field, calculate your effective ROI, and may even allow you to look at alternate plans that are now available from Yahoo, MSN and Ask Jeeves.

Source: http://www.media13.com

Rahul MIshra, Seo India, Seo Services India, Freelancer

Seo India: How to Rank in Ask.com?

Some of you may have noticed the traffic coming in to your site from ask.com. Although the traffic is “just a trickle” compared to traffic from Google, Yahoo, and MSN, it is extensive compared to other search properties.

In this post, we’re going to talk about why it’s important to pay attention to and begin optimizing for Ask.com We will give you some information about how their algorithm works and tell how you to do SERP research to improve your rankings.

First of all, it is important to know that Ask Jeeves was recently purchased by Barry Diller’s InterActiveCorp, making them “players” and giving them more funding and a wider reach than they’ve had before. IAC has plans for Ask.com:

Ask Jeeves is one of four world-class search technology providers, with approximately 42 million U.S. unique monthly users, and is one of the largest generators of online advertising in the world. Barry Diller, Chairman and CEO of IAC, said, “Ask Jeeves was founded almost ten years ago based on the idea that simple text search results alone are not sufficient or satisfying - but, rather, that consumers want answers to questions - and questions posed in natural language and answered with spot-on accuracy were especially desired and appealing. Of the many search engines launched during that time, Ask was one of the very few that established itself … and we believe that in the future it has the potential to become one of the great brands on the Internet and beyond, and by beyond we mean in wireless, in the search for anything on any device. It is that belief, powered by IAC’s wealth of resources and thriving businesses, together with the continuing strong management of Steve Berkowitz and his team, that is the impetus for this transaction.”

http://www.irconnect.com/askj/pages/news_releases.html?d=74889

Additionally, although Ask only has a small share of search traffic, it is enough to warrant some attention:

http://searchenginewatch.com/reports/article.php/2156451

Including Ask owned properties Iwon and MyWay, Ask represents 5.3% of searches, just behind AOL. This could result in decent traffic, especially if you are already well established in Google, Yahoo and MSN and are looking for additionally sources of relevant visitors. Also, if you offer a niche product or have a very large website, Ask can result in more traffic to your site.

How does Ask.com rank websites?

First, we have to establish that Ask.com uses technology that they purchased from Teoma. Teoma’s claim is that although it scans only a fraction of the content covered by major engines like Google, it produces well ordered and relevant search results by initially eliminating all the irrelevant sites and then considering the popularity of only those that relate to the search subject in the first place. It also provides other ways to sort through thousands or millions of search results by allowing users to refine or expand their search. Teoma was created initially from research derived from Jon Kleinberg’s HITS.
The HITS algorithm focuses on identifying communities, and and authorities within those communities. You can read our review of HITS here: Hubs and Authorities.

Based on this model, Teoma works by responding to a query. In real time, they match the query with relevant pages by using Term Vector analysis (matching the query with words on the page). Then, they expand the set of sites by including sites that link to or from the initial set of about 200 sites. Subsequently, they analyze the linkage structure and determine which sites are hubs and authorities. They determine this by checking the total number of outbound and inbound links – if a site has many outbound links to sites that have many inbound links, it’s considered a hub. If a site has many inbound links from sites that have many outbound links, it is considered an authority. Results are then re-ranked to include these calculations.

Also, Teoma owns the patent for DirectHit, so they also include clickthrough counts in their algorithm.

They also may be using many other modifiers to their core algorithm. The best way to understand the rankings is to analyze the SERP’s for various keywords, particularly your own keyword sector.

Getting listed in Ask.com

There is no way to submit to Ask.com They discontinued their Site Submit program, so there is no way to pay for inclusion and there is no free “add url” form.

The only way to get listed is to get Teoma’s spider to find your site by following links from other sites. After you get links from other sites, you can watch your server logs to see if the spider is visiting your site and grabbing your pages.

Rahul Mishra, Rahul Mishra, Rahul Mishra, Rahul Mishra, Rahul Mishra, Rahul Mishra, Rahul Mishra, seo india, seo india, seo india, seo india, seo india, seo services india, seo services india, seo services india, seo services india, seo services india, freelancer

Source: http://www.media13.com

Blogs Cool Pics

Matt Cutts Review :In The Plex

 Steven Levy just wrote a new book about Google called In the Plex: How Google Thinks, Works, and Shapes Our Lives. It succeeds the most on the “how Google thinks” part–if you want to understand how Google thinks, get an overview of Google, or understand its impact on the world, this is the book for you.

I think anyone interested in Google would enjoy this book. People who don’t know much about Google will get a good overview. People who are really interested in Google or the search industry will get a better understanding of how Google thinks. And even if you’re an expert, you’ll probably learn a few new tidbits. For example, Levy reveals the identity of GoogleGuy, the Google representative who answered questions from webmasters as early as 2001. You’ll also hear about inside-Google allusions like Audrey Fino or Emerald Sea.

Given that Levy isn’t a computer scientist or a Googler, I wasn’t sure how deftly he would internalize or explain how Google looks at the world, but for the most part he nails it. The book, like many accounts of Google, emphasizes the company’s focus on making decisions based on data and logic. At some points I felt that Levy pushed this point too hard. On the other hand, I recently had a conversation with a Google colleague about Lady Gaga, and the word “scalability” cropped up a lot more than you would expect for a conversation about a pop star. :) I don’t think Google is full of purely left-brained eggheads, but I’m willing to concede that compared to the average population, we probably skew further in that direction than most places.

Reading the book, I realized how much you could write about the different facets of Google. Even in 400+ pages, some topics get short shrift; it felt like Levy covered Google News in a single, condensed paragraph. But Levy gives complete and clear explanations for the parts of Google that receive his focus.

Here’s a simple litmus test: if you’ve read more than 2-3 of my blog posts in the past or follow me on Twitter, you’ll probably enjoy reading In The Plex.

Rahul Mishra, Seo Services India, Seo Services, Seo India, Freenacer, Seo, Seo India, Seo Services India

Source: http://www.mattcutts.com/blog/type/googleseo/

Google Update- Panda Hits Again?

There is a WebmasterWorld thread with reports from some webmasters that they are seeing massive changes to the Google search results.

Typically posts like this mean that some are seeing test or early results on one of the many Google data centers. Sometimes that means that it is an early sign of a Google update.

Some are wondering if it means that this is the much anticipated update to the Farmer / Panda update that has plagued so many webmasters in the past month or so. The thing is, I do not see any updates from those impacted, in those original threads, discussing being released, so maybe this is just hot air? I am not sure but time will tell.

Here are some quotes from the thread:

    I noticed today a big change in the sites listed for keywords (some are junk sites) and my organic clicks from google has dropped about 80-90%. I am no longer appearing from many terms. It appears that this hit sometime today.

    A site of mine took a huge hit yesterday (April 6) too. It had the #3 position for [best widget] at the beginning of the day. Sometime before the day was over, traffic fell off a cliff, and I discovered that that the site dropped to page 13 for [best widget].

    I have noticed very recently last few days sites that have been in top three for money terms for a few years getting pushed way down.

    They said they are going to be "fine tuning" Panda so this could be what I am seeing, this could be your issue as well.

Like I said, I haven't seen mass reports of sites being released but now I am seeing mass reports of webmasters complaining that their sites were hit hard by Google a day or so ago.

Is this an Farmer/Panda update? If so, I don't think this is what most webmasters expected.

Seo India, Seo Services, Seo Services India, Freelancer, Rahul Mishra

Source: http://www.seroundta
bsle.com/google-panda-update-13242.html