Showing posts with label internet-marketing. Show all posts
Showing posts with label internet-marketing. Show all posts

Sunday, February 6, 2011

Wiki - What SEOs can learn from wiki: Seo Services India

I’ve been actively researching ways to quickly and effectively build content to websites. And while blogs tend to be near the top of the list, there are other opportunities out there.

One such opportunity is a Wiki. And while a Wiki won’t suit all sites, there are those that can use a Wiki effectively. If you think you are one of those sites, take a look at this article.

What is a Wiki?

Wiki is a piece of server software that allows users to freely create and edit web page content using any Web browser. Wiki supports hyperlinks and has a simple text syntax for creating new pages and links between internal pages on the fly.

Wiki is unusual among group communication mechanisms in that it allows the organization of contributions to be edited in addition to the content itself.

Like many simple concepts, “open editing” has some profound and subtle effects on Wiki usage. Allowing everyday users to create and edit any page in a Web site is exciting in that it encourages democratic use of the Web and promotes content composition by nontechnical users.

A History of Wiki

The first ever Wiki site was created for the Portland Pattern Repository in 1995. That site now hosts tens of thousands of pages. Since then they have grown to become one of the most popular community and web based applications available.

One of the most well known and popular Wiki projects is the Wikipedia.

Why Use a Wiki?

Wikis are growing at a phenomenal pace. This is because, at their core, they are about as simple as can be. That simplicity means that people find them easy to use, just like e-mail and blogs and like e-mail and blogs, Wikis also perform a very useful service in a simple way. A Wiki allows a group of people to enter and communally add or edit entries. These entries can be viewed and edited by anyone who visits the Wiki.

What this means is that, when you come to a Wiki, you are able to read what the Wiki’s community has written. By clicking an “edit” button on an article, you are able to edit the article’s text. You can add or change anything you like in the article you are reading.

This simplicity and the utter openness of a Wiki cause many people to instantly reject the idea. They assume that because anyone can edit a Wiki at any time, the Wiki must be flawed. But Wiki supporters claim this is an incorrect assumption.

This is because users involved in Wikis tend to be self policing. They check and re-check facts entered by themselves and others. Much like bloggers who can spot a spam blog quickly, Wiki users also know when a Wiki looks fraudulent.

Also, while not many Wiki employ it, there is the ability to have editorial control over the Wiki. That means that the Wiki owner can hold approval rights to all entries. Plus many Wikis require a simple registration before allowing entry or editing of articles.

SEM Benefits of Wiki

The biggest benefit of a Wiki likes in its use of heavy interlinking between pages. As a Wiki grows to become a resource it refers to itself more and more often through these links. For example, look at this wikipedia page about Wikis:

http://en.wikipedia.org/wiki/Wiki

One would think that such heavy interlinking would cause the search engine to review the site more closely, potentially marking the site as spam. However, provided the site is useful, and because of the fact that it is a Wiki, search engines tend to let this type of heavy interlinking pass their usually rigorous spam tests.

Wednesday, February 2, 2011

Why Directory Submission Is Important And Its Role In Search Engines

Many webmasters today fail to understand the differences between a search engine and a directory. Failure to differentiate between the two has often led to failures in effectively using Internet directories.

Search engines use automated programs called spiders, which find and collect information from web pages in order to add them into the database of the search engine. The search engines also find other WebPages through links, and human editors review each site before adding them into their directories.

The reason why directory submission is so important these days is because many search engines use human edited directories in order to determine the value of the websites they index. This is why it is important for you to carefully review the directory you choose to submit your site to and how to correctly submit it.

The first important factor to consider when submitting your site to directories is the design of your site. Since many directories are human edited, your site will be reviewed to decide if it should be listed. Websites with poor designs may be seen as being negative in the eyes of those reviewing them. You may need to hire a web designer in order to give your site a professional look.

The second factor is following the submission guidelines of the directory. Each directory has its own specific rules which must be followed in order to get your site accepted. Always take the time to carefully read over these rules to make sure you're following guidelines. It is a waste of time and energy to submit your site to directories without first reading the guidelines, as many of them will reject your site if you don't follow directions.

The third important factor in directory submission is making sure you use the correct title, keywords, and descriptions in the right category. Study the directory you're interested in prior to submitting your site in order to determine how most of their sites are listed. Use basic keywords, which relate to your site's content, and don't add keywords, which are not related to your site.

If you add incorrect keywords you will annoy the editors, who rely on keywords to bring up the results in their directories. It is a fact that many search engines today relies on quality links from human edited directories. It is important to do your research in order to save time and get the best results from your work.