Optimizing For Mobile in 2017: Expert SEO Tips

Mobile search has become a part of today’s reality, but there are still some blind spots that can make optimizing for mobile a bit stressful. To relieve this pressure, we invited the marketing masterminds Eric Enge, Cindy Krum, Roy Hinkis, and Bryson Meunier to discuss mobile SEO. Read on to learn:

• What you should be doing right now to make your site rank higher on mobile SERPs
• Whether to take advantage of AMP and what it does to your site speed.
• How you should change your keyword strategy to accommodate voice search
• Whether a responsive website design is better than an adaptive one.

Plus, our guest experts shared their thoughts on the future of mobile and reveal what the featured snippet of tomorrow looks like.
Although Google has already begun experimenting with mobile-first indexing, according to Gary Illyes’s speech at SMX West, this update doesn’t have a specific launch date yet. But still, the mobile search traffic share is growing. So, what should people be doing right now to attract as much mobile traffic as possible? What should their short-term SEO concerns be? Find out below.

Run the Mobile Usability report

Bryson Meunier: "One of the easiest things to do is to focus on the mobile usability issues in Google Search Console. When we focused on those at Vivid Seats, we actually increased our mobile search traffic by 82 percent and all we did was look at the issues in GSC and fix them — so things like making sure that the font sizes are legible and making sure that you configure the viewport. And Google has outlined all of these things that you really need to focus on. It sounds very basic, but it can have a really big impact."

Read full post here at Optimizing For Mobile in 2017: Expert SEO Tips

Wake Up Developers: If You Aren‘t Thinking About SEO, Quit!

There is a very interesting post of  Philip Kushmaro on SEMrush about Developers who don't know much about SEO and don't develop website as Google or any other search engine recommends for. There are some major developing mistakes for which he warned them for it.

Major Developing Mistakes, You Shouldn't Do:

• Don’t Make CSS Mistakes You Will Regret

• Respect the Mobile Bar: UI/UX

• Mobile Matters!

• There is More Than One (Re)direction

1. Canonical redirects
2. 301 Redirects
3. htaccess

• Images, video and JS/CSS - Site Speed

• Servers

• CDNs

• Small but mighty – URL structure

If you are still not aware about these SEO factors of website, it's a wake up call for you.

Read his full post here Developers: If You Aren‘t Thinking SEO, Quit!

Image via SEMrush

Google Says: Search Engine Submission Services Can Be Harmful for Your Site

Search Engine Submission

Most Search Engine Optimization experts find search engine submission services to be a waste of time and a scammy type of service.

That being said, Google's John Mueller took it a step up by saying using these services may hurt your rankings.

In a Google Webmaster Help thread John responded to a webmaster who was asking "mass website submissions to search engines," and asked if it will have any impact on their rankings.

Source:  http://www.seroundtable.com/search-engine-submission-google-15906.html

Google Update Still Brewing: Penguin? Panda?

I've been trying, trying hard, to get Google to give me a statement. Normally they respond within 24 hours with a yay or nay on my question if there is a Google update. I've emailed them three times and no word back.

This morning, I am seeing another surge in SEO and Webmaster chatter around a possible Google update. The chatter is coming from two WebmasterWorldthreads and the uptick in communication around this started late last night and early this morning.

Just to bring you up to speed. A week ago today, we reported on update rumors, which Google has not confirmed or denied. On Tuesday, we provided an update on those search results fluctuations and emailed Google again, with no response. This morning, I am seeing even more speculation and emailed Google early this morning asking again for a response. So far, nothing.

So either the Google PR team is on vacation, the Google PR team hates me, or something is going on but they cannot comment.

I suspect that yes, they Google PR team hates me (hate is a strong word), but also yes, something is going on, they are testing things and a full roll out is about to happen.

I suspect a Penguin refresh. We are expecting the next Penguin update to be jarring and jolting and we know we hadn't had a major refresh in over three months, since thePenguin 1.1 update.

I can be wrong, I am often wrong, but something big is coming and I feel it in my bones.

Source: http://www.seroundtable.com/google-update-september-15664.html